Monetary penalties
Bluon Energy Ltd
£105,000penalty
Root cause
Unlawful direct marketing
Nuisance calls, spam texts or emails sent without valid consent — enforced under PECR rather than UK GDPR.
What happened
Bluon Energy Ltd was fined £105,000 for instigating 194,379 unsolicited live direct marketing calls between April 2024 and April 2025 to telephone numbers that had been registered with the Telephone Preference Service (TPS) for more than 28 days. This resulted in 61 complaints to the ICO and TPS reporting tools.
Summarised from the notice published by the ICO on 4 November 2026. Read the original notice — it is the authoritative version.