Monetary penalties · Marketing
KRA Consultancy Ltd
£300,000penalty
Root cause
Unlawful direct marketing
Nuisance calls, spam texts or emails sent without valid consent — enforced under PECR rather than UK GDPR.
What happened
KRA Consultancy Ltd was fined £300,000 for sending over 5.5 million unsolicited direct marketing and fake bailiff texts in breach of regulations 22 and 23 of PECR. The messages resulted in over 60,000 complaints to the 7726 spam reporting service.
Summarised from the notice published by the ICO on 20 May 2026. Read the original notice — it is the authoritative version.