Enforcement notices
Penny Appeal
No fineEnforcement notices
Root cause
Unlawful direct marketing
Nuisance calls, spam texts or emails sent without valid consent — enforced under PECR rather than UK GDPR.
What happened
The Information Commissioner’s Office (ICO) has issued an Enforcement Notice to Penny Appeal, for sending 461,650 spam text messages over a ten day period. These messages were sent to a database of individuals who had never agreed to receive marketing communication from Penny Appeal.
Summarised from the notice published by the ICO on 1 March 2024. Read the original notice — it is the authoritative version.