Enforcement notices · General business
SA Assistance Ltd
No fineEnforcement notices
Root cause
Unlawful direct marketing
Nuisance calls, spam texts or emails sent without valid consent — enforced under PECR rather than UK GDPR.
What happened
Contravention of Regulation 21A and 24 of the PECR. SA Assistance Ltd instigated calls to individuals about claims management services without consent.
Summarised from the notice published by the ICO on 21 April 2026. Read the original notice — it is the authoritative version.