Enforcement notices · General business
Argentum Data Solutions Ltd
No fineEnforcement notices
Root cause
Unlawful direct marketing
Nuisance calls, spam texts or emails sent without valid consent — enforced under PECR rather than UK GDPR.
What happened
Between 1 January 2021 and 31 January 2022 there were a total of 2,330,423 SMS sent without consent. 24,309 were sent by ADS directly and it allowed its lines to be used by third parties to send the remaining 2,306,114. These messages were sent in breach of regulation 22 of PECR. ADS came to our attention following a review of complaints received by the 7726 spam reporting tool.
Summarised from the notice published by the ICO on 26 October 2023. Read the original notice — it is the authoritative version.