Enforcement notices · Marketing
Complete Marketing Services Ltd
No fineEnforcement notices
Root cause
Unlawful direct marketing
Nuisance calls, spam texts or emails sent without valid consent — enforced under PECR rather than UK GDPR.
What happened
Between 8 June 2021 and 4 February 2022, CMS instigated 242,497 unsolicited direct marketing calls in breach of Reg 21 and 24 of PECR. CMS first came to the attention of the Commissioner in December 2021 when data pertaining to complaints about unsolicited live direct marketing calls regarding road traffic accidents ("RTA") and personal injury claims was reported by the TPS.
Summarised from the notice published by the ICO on 9 November 2023. Read the original notice — it is the authoritative version.