Enforcement notices · Marketing
Cover Appliance Limited
No fineEnforcement notices
Root cause
Unlawful direct marketing
Nuisance calls, spam texts or emails sent without valid consent — enforced under PECR rather than UK GDPR.
What happened
Cover Appliance Ltd made 511,499 marketing calls to individuals in breach of regulation 21 of PECR. The company was fined £200,000 and issued with an enforcement notice.
Summarised from the notice published by the ICO on 21 September 2023. Read the original notice — it is the authoritative version.