Enforcement notices · Retail and manufacture
It's OK Limited
No fineEnforcement notices
Root cause
Unlawful direct marketing
Nuisance calls, spam texts or emails sent without valid consent — enforced under PECR rather than UK GDPR.
What happened
Between 1 July 2019 and 1 June 2020, It’s OK Limited engaged in the transmission of 1,752,149 unsolicited calls for direct marketing purposes to subscribers who had been registered with the TPS for not less than 28 days, and who had not notified It's OK Limited that they did not object to receiving such calls, contrary to regulation 21 of PECR.
Summarised from the notice published by the ICO on 15 February 2023. Read the original notice — it is the authoritative version.