Monetary penalties · Marketing
Join the Triboo Limited
No fineMonetary penalties
Root cause
Unlawful direct marketing
Nuisance calls, spam texts or emails sent without valid consent — enforced under PECR rather than UK GDPR.
What happened
Between 1 August 2019 and 19 August 2020, a confirmed total of 107 million direct marketing messages were sent by Join the Triboo Limited and from those messages 437,324 were received by distinct individuals. This means that each individual received on average 244 emails during the relevant period and that those messages contained direct marketing material for which subscribers had not provided valid consent.
Summarised from the notice published by the ICO on 14 April 2023. Read the original notice — it is the authoritative version.