Monetary penalties · Marketing
Simply Connecting Ltd
£40,000penalty
Root cause
Unlawful direct marketing
Nuisance calls, spam texts or emails sent without valid consent — enforced under PECR rather than UK GDPR.
What happened
Simply Connecting Ltd sent 441,830 direct marketing text messages to individuals in breach of regulation 22 of PECR. The company was fined £40,000 and issued with an enforcement notice.
Summarised from the notice published by the ICO on 6 September 2023. Read the original notice — it is the authoritative version.