Monetary penalties · Finance insurance and credit
Allay Claims Ltd
No fineMonetary penalties
Root cause
Unlawful direct marketing
Nuisance calls, spam texts or emails sent without valid consent — enforced under PECR rather than UK GDPR.
What happened
MPN and EN issued to Allay Claims Ltd due to a large volume of unsolicited SMS being sent, promoting PPI tax refund services
Summarised from the notice published by the ICO on 15 January 2026. Read the original notice — it is the authoritative version.