Enforcement notices · Finance insurance and credit
National Debt Advice Limited
No fineEnforcement notices
Root cause
Unlawful direct marketing
Nuisance calls, spam texts or emails sent without valid consent — enforced under PECR rather than UK GDPR.
What happened
National Debt Advice sent 129,902 unsolicited direct marketing text messages to individuals in breach of regulation 22 of PECR resulting in over 4,000 complaints to the 7726 spam reporting service. The company was fined £30,000 and issued with an enforcement notice.
Summarised from the notice published by the ICO on 14 October 2024. Read the original notice — it is the authoritative version.