Enforcement notices · Finance insurance and credit
Smart Home Ensured Limited
No fineEnforcement notices
Root cause
Unlawful direct marketing
Nuisance calls, spam texts or emails sent without valid consent — enforced under PECR rather than UK GDPR.
What happened
Between 4 July 2023 to 24 August 2023 Smart Home Ensured Limited made 14,508 unsolicited calls for direct marketing purposes in breach of Regulation 21 of PECR. The company has been issued with an Enforcement Notice.
Summarised from the notice published by the ICO on 19 February 2025. Read the original notice — it is the authoritative version.