Monetary penalties · Finance insurance and credit

Pinnacle Life Limited

No fineMonetary penalties

Root cause Unlawful direct marketing Nuisance calls, spam texts or emails sent without valid consent — enforced under PECR rather than UK GDPR.

What happened

Between 5 May 2021 to 5 May 2022, there were 47,998 connected calls unsolicited direct marketing calls being made to subscribers who were registered with the TPS and who had not notified Pinnacle Life Limited that they were willing to receive such calls, and four complaints being submitted as a result.

Pinnacle Life Limited came to the Commissioner's attention following a review of TPS complaints from December 2021. The TPS had been unable to identify the organisation making calls following a complaint regarding a call from "Pinnacle Insurance".

The investigation demonstrated that callers were persistent, aggressive, rude at times and ignored requests from individuals not to be contacted.

Summarised from the notice published by the ICO on 7 March 2024. Read the original notice — it is the authoritative version.